How To Get Smart Notifications on Garmin Fenix 3 HR from Xiaomi Mi Max
Thursday, 29 December 2016
Here’s how to get your smart notifications to work from your spanking new Xiaomi Mi Max phone (gawd, I love its display size!) to sync and display on your Garmin Fenix 3 HR! I struggled quite a bit to get it done, cus Xiaomi’s MIUI automatically switched off the Garmin Connect’s Smart Notifications no matter what I
- Published in Guides and Tips, How To
On “business buzz words and marketing clichés”
Monday, 12 December 2016
Here’s a gem by Steve Harrison, on “business buzz words and marketing clichés”: “If you tend to talk in business buzz words and marketing clichés, try not to – they betray the fact that you don’t really know what you’re talking about. If you can’t stop, then at least keep them out of your writing.
One Of The Best Ways To Prevent Sales…
Friday, 11 November 2016
One of the best ways to prevent sales is to use LOTS of marketing jargon and do your very best to sound like an a-hole at the same time. Don’t believe me? See what Drayton Bird has to say here.
How Many Contact Forms Should You Put In Your Website?
Wednesday, 02 November 2016
How many contact forms should you put in your website? One? Two? More? Bro tip for folks who’re running/building their own website… Put email contact forms on EVERY (product/brand/sales) page. My rationale behind this is to make it as easy as possible for people to send you an enquiry. This is also to remove the
- Published in Guides and Tips, Marketing, Sales
Cold Comfort from a Chief Marketing Officer
Thursday, 27 October 2016
This evening, my wife received a letter from a Chief Marketing Officer of an insurance company, that leaves her none the wiser, is quite possibly near hopeless at selling, and gives, what I feel, “cold comfort”. My wife, upon reading, remarked, “So, is it going to lapse or continue? What do they want me to do?” The letter, as
- Published in Copywriting, Marketing, Sales
2 Things I’ve Learnt About Business Pitfalls
Tuesday, 11 October 2016
2 Things I’ve Learnt About Business Pitfalls, By Observing Other People’s Mistakes The Disappearing Act If it’s your business, you can’t let it run on autopilot and disappear, or not be around as the boss. Look at 1Market with Chef Wan’s name on it. What happened? He wasn’t around, so chefs did as they pleased and
- Published in Business, Guides and Tips
Selling Copy vs Style Copy
Wednesday, 05 October 2016
“13. Selling copy vs style copy. Style copy is flowery language and unsubstantiated claims. Selling copy is simple and proves claims. Caples said, “Advertisers who can trace the sales results from their ads use selling copy.” One of (John) Caples’ top 20 methods for writing copy that sells. From Brian Kurtz and Craig Simpson’s new
- Published in Copywriting, Marketing
How to sell the Cervélo S5 with Gokiso wheels
Saturday, 01 October 2016
How To Sell The Cervélo S5 with Gokiso wheels During my time selling Cervélo bikes at the shop, I sold quite a few of the S5 with the very fantastic Gokiso wheels. Naturally, there is bound to be some caution experienced by the customer in spending that kind of money. One reason is that they
- Published in Guides and Tips, Marketing, Sales
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