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December 21, 2022

Category: Business

You are the average of the company you keep

Friday, 07 June 2019 by Theo De Roza - Direct Response Copywriter Singapore
Y’know the saying how you’re the average of the company you keep? Here’s an idea for you… subscribe to Facebook groups which interest you, and are filled with people who are way more experienced and cleverer than you, plus also doing things you wouldn’t have dreamt of. You can learn a lot of things from
  • Published in Business, Guides and Tips, Ideas
Tagged under: Business, Copywriting, Marketing, Sales

Dear Local Retail Store, Here’s Why You Suck and Amazon Is The Best

Friday, 31 May 2019 by Theo De Roza - Direct Response Copywriter Singapore
I think you can consider this a rant, but do hear me out before you click away in disgust and roast me.Most of you know I love books, and I like to support local as much as I can, especially brick and mortar retail stores. Also because I know they have it much tougher than
  • Published in Business, Marketing
Tagged under: Business, Email Marketing, Marketing, Singapore, SME Marketing
Do you make these mistakes in love or your business’ marketing?

Do you make these mistakes in love or your business’ marketing?

Tuesday, 08 May 2018 by Theo De Roza - Direct Response Copywriter Singapore
Do you make these mistakes in love or your business’ marketing? Can you relate with Anonymous in the picture below? Did everything you could, was Mr Noice Guy etc, but the girl still chose SOMEONE ELSE over you?   It’s the same with marketing, isn’t it? You GIVE AWAY free content, free advice, free service,
  • Published in Business, Marketing
Tagged under: Marketing, SME Marketing

Protected: Attn: Doctors! A Cautionary Tale on Getting Agreements Laid Out Properly with Your Agency

Wednesday, 27 December 2017 by Theo De Roza - Direct Response Copywriter Singapore
There is no excerpt because this is a protected post.
  • Published in Business, Guides and Tips

13 Observations SME Owners Can Put To Practice Now To Do Better Than Your Rival

Monday, 18 December 2017 by Theo De Roza - Direct Response Copywriter Singapore
13 helpful observations for SME owners to do better than your rival… From someone who has worked in a couple of SMEs: 1) Get your sales script recorded down, especially if you have a good or top salesman who seems to sell very well. Why? Because, chances are, you can replicate his script with similar
  • Published in Business, Guides and Tips, Marketing, Sales
Tagged under: Marketing, Sales, Singapore, SME Marketing

“Always enter the conversation already taking place in the customer’s mind.”

Thursday, 13 July 2017 by Theo De Roza - Direct Response Copywriter Singapore
“Always enter the conversation already taking place in the customer’s mind.” — Robert Collier This is one of the best quotes for anyone who wants someone else’s business. Need local examples? Circles.Life Grab (Taxi) Everyone was getting tired of the shit the big boys were doling out to their customers: Us. At the back of
  • Published in Business, Marketing, Sales

2 Things I’ve Learnt About Business Pitfalls

Tuesday, 11 October 2016 by Theo De Roza - Direct Response Copywriter Singapore
2 Things I’ve Learnt About Business Pitfalls, By Observing Other People’s Mistakes The Disappearing Act If it’s your business, you can’t let it run on autopilot and disappear, or not be around as the boss. Look at 1Market with Chef Wan’s name on it. What happened? He wasn’t around, so chefs did as they pleased and
  • Published in Business, Guides and Tips
Tagged under: Pitfalls

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