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Email design for non-profits: Text emails vs Beautiful emails, which is better?

In case you wonder why I lean more towards text emails rather than beautifully-designed emails which use lots and lots of images, or with text within images (which also cannot be copy-pasted), this screenshot of an email I received from a non-profit shows why: Images are usually blocked by your recipient’s Yahoo/Google inbox, which means
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Is your non-profit making this mistake with fundraising appeals?

Are there gaps – or is there a disconnect – with what your organisation wants, versus what your client (or even donor, if you’re a non-profit) will ultimately vote and decide with their wallets? I’ve come across posts of other people’s clients wanting them to change website copy and remove the word “clients”, or change
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Charity Fundraising and Maslow’s Hierarchy of Needs

Something I’ve learnt from writing, publishing and observing charity fundraising campaigns… Usually campaigns which raise funds for the lower/lowest tiers of Maslow’s tend to do much better, because it is something that people have experienced, can understand, or relate to. For causes that fall in the middle, a campaign will likely only do better if
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How to connect Traxxas TRX-4 or TRX-6 lights when using Hobbywing ESC

How to connect Traxxas TRX 4 or TRX 6 lights when using Hobbywing ESC

I recently got my hands on a very nice Traxxas TRX 6, and it came with a Hobbywing AXE ESC with 3300kV motor. Which, as you’ve probably already found out, the Hobbywing doesn’t provide an output for the red JST connector which comes out from the Traxxas LED lighting module. Connection options found I scoured
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Branding vs Selling. Which one should come first for you, if you’re a new business?

Branding vs selling. Which one should come first, and whose “advice” should you take when you’re a new business just starting out? Long story short, and to paraphrase from a friend’s advice, you need to sell your stuff first before focusing or listening to brand consultants that you should (pay them and) work on your
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10 Online Fundraising Tips

Some tips to get you started on your online fundraising campaign to raise more funds for your cause! As an online fundraising copywriter (who has raised more than $1.3m over the first 8 months of 2020 for the charity I work with) here are some things I advise you having in your campaign: Photos and
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How To Switch Off AVC on Spektrum SR6100AT Receiver

Hi there! If you recently got the ARRMA Kraton 8S, want to get more steering out of your truck and need to switch off AVC on the Spektrum SR6100AT Receiver, here’s how to do it, especially if you found the steps listed in the manual doesn’t work for you: When you power on your receiver,
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Arrma Mojave 6S

Arrma Mojave 6S tips and things to do before running!

ARRMA recently released their very outstanding Mojave 6S 1:7 scale desert truck, and I came into possession of one too. Here are some things you should take note of, and not make the same mistakes I did! 1: Remove your wheel nuts and wheels, clean the metal hubs with rubbing alcohol or denatured alcohol, wait

“The Golden Age of advertising is over!”

Haven’t really posted about new old books on marketing or advertising I’ve found lately, but here’s my latest old book! 😂 If you must know, I used to get people telling me that old books on advertising and selling are useless and that the “golden age of advertising is over”… But do tell me again

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