Cold Comfort from a Chief Marketing Officer
Thursday, 27 October 2016
This evening, my wife received a letter from a Chief Marketing Officer of an insurance company, that leaves her none the wiser, is quite possibly near hopeless at selling, and gives, what I feel, “cold comfort”. My wife, upon reading, remarked, “So, is it going to lapse or continue? What do they want me to do?” The letter, as
- Published in Copywriting, Marketing, Sales
2 Things I’ve Learnt About Business Pitfalls
Tuesday, 11 October 2016
2 Things I’ve Learnt About Business Pitfalls, By Observing Other People’s Mistakes The Disappearing Act If it’s your business, you can’t let it run on autopilot and disappear, or not be around as the boss. Look at 1Market with Chef Wan’s name on it. What happened? He wasn’t around, so chefs did as they pleased and
- Published in Business, Guides and Tips
Selling Copy vs Style Copy
Wednesday, 05 October 2016
“13. Selling copy vs style copy. Style copy is flowery language and unsubstantiated claims. Selling copy is simple and proves claims. Caples said, “Advertisers who can trace the sales results from their ads use selling copy.” One of (John) Caples’ top 20 methods for writing copy that sells. From Brian Kurtz and Craig Simpson’s new
- Published in Copywriting, Marketing
How to sell the Cervélo S5 with Gokiso wheels
Saturday, 01 October 2016
How To Sell The Cervélo S5 with Gokiso wheels During my time selling Cervélo bikes at the shop, I sold quite a few of the S5 with the very fantastic Gokiso wheels. Naturally, there is bound to be some caution experienced by the customer in spending that kind of money. One reason is that they
- Published in Guides and Tips, Marketing, Sales