On “business buzz words and marketing clichés”

Here’s a gem by Steve Harrison, on “business buzz words and marketing clichés”:

“If you tend to talk in business buzz words and marketing clichés, try not to – they betray the fact that you don’t really know what you’re talking about. If you can’t stop, then at least keep them out of your writing. By using these pre-packaged phrases you are avoiding thinking about what it is that you really want to say.”

– Steve Harrison, from his book How To Do Better Creative Work

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