Here’s a gem by Steve Harrison, on “business buzz words and marketing clichés”:
“If you tend to talk in business buzz words and marketing clichés, try not to – they betray the fact that you don’t really know what you’re talking about. If you can’t stop, then at least keep them out of your writing. By using these pre-packaged phrases you are avoiding thinking about what it is that you really want to say.”
– Steve Harrison, from his book How To Do Better Creative Work
