Dear Local Retail Store, Here’s Why You Suck and Amazon Is The Best
Friday, 31 May 2019
I think you can consider this a rant, but do hear me out before you click away in disgust and roast me.Most of you know I love books, and I like to support local as much as I can, especially brick and mortar retail stores. Also because I know they have it much tougher than
“Become a social media guru in 2 days!”
Tuesday, 14 May 2019
Think you can become a social media guru in 2 days? Take one of the typical copywriting courses available locally for example… It’s also 2 days long at about $900. BUT, it takes more than 7 days to learn how to write good headlines alone. In fact, maybe try a month or a lifetime to
- Published in Guides and Tips, Marketing
Do you make these mistakes in love or your business’ marketing?
Tuesday, 08 May 2018
Do you make these mistakes in love or your business’ marketing? Can you relate with Anonymous in the picture below? Did everything you could, was Mr Noice Guy etc, but the girl still chose SOMEONE ELSE over you? It’s the same with marketing, isn’t it? You GIVE AWAY free content, free advice, free service,
Think You Can Trust Surveys?
Tuesday, 13 February 2018
Think you can trust surveys? I’m gonna tell you that most people don’t know what they want. If you want to know what they want, see what they’ll commit to. One way to do that is to ask for the sale. Example: Ask your lady friend what kind of guy she likes and wants. Got
Ever Seen Someone Who Wants To Cross The Road, But Doesn’t Press The Button?
Sunday, 21 January 2018
Have you ever seen someone who wants to cross the road, but doesn’t press the button for the green man to appear when the lights change? Do you think it’s the same with many ads or website content that you can see almost everywhere? They stand there looking like they want customers, but don’t ask
“If You Could Relive Your School Days, What Would You Have Done Differently?”
Sunday, 21 January 2018
This was a question posed by Singapore’s Ministry of Education in their Facebook post on Jan 6th 2018 In the video, Minister Ng Chee Meng said that he’d put more effort into learning his mother tongue… But here’s what I’d do if I could relive my school days: I’ll learn practical stuff like sales, marketing
- Published in Marketing, Copywriting, Sales
13 Observations SME Owners Can Put To Practice Now To Do Better Than Your Rival
Monday, 18 December 2017
13 helpful observations for SME owners to do better than your rival… From someone who has worked in a couple of SMEs: 1) Get your sales script recorded down, especially if you have a good or top salesman who seems to sell very well. Why? Because, chances are, you can replicate his script with similar
- Published in Business, Guides and Tips, Marketing, Sales