This one’s on “Branding”.
Wednesday, 23 October 2019
True story. Was chatting with a friend today, and he shared how a member of his team had trouble getting a vendor/partner to go ahead with longer content… Why? Because the partner (vendor?) insisted that shorter content was better… But it was only “better” because all they had been doing up till that point was
- Published in Sales
Think You Can Trust Surveys?
Tuesday, 13 February 2018
Think you can trust surveys? I’m gonna tell you that most people don’t know what they want. If you want to know what they want, see what they’ll commit to. One way to do that is to ask for the sale. Example: Ask your lady friend what kind of guy she likes and wants. Got
Ever Seen Someone Who Wants To Cross The Road, But Doesn’t Press The Button?
Sunday, 21 January 2018
Have you ever seen someone who wants to cross the road, but doesn’t press the button for the green man to appear when the lights change? Do you think it’s the same with many ads or website content that you can see almost everywhere? They stand there looking like they want customers, but don’t ask
“If You Could Relive Your School Days, What Would You Have Done Differently?”
Sunday, 21 January 2018
This was a question posed by Singapore’s Ministry of Education in their Facebook post on Jan 6th 2018 In the video, Minister Ng Chee Meng said that he’d put more effort into learning his mother tongue… But here’s what I’d do if I could relive my school days: I’ll learn practical stuff like sales, marketing
- Published in Marketing, Copywriting, Sales
13 Observations SME Owners Can Put To Practice Now To Do Better Than Your Rival
Monday, 18 December 2017
13 helpful observations for SME owners to do better than your rival… From someone who has worked in a couple of SMEs: 1) Get your sales script recorded down, especially if you have a good or top salesman who seems to sell very well. Why? Because, chances are, you can replicate his script with similar
- Published in Business, Guides and Tips, Marketing, Sales
“Always enter the conversation already taking place in the customer’s mind.”
Thursday, 13 July 2017
“Always enter the conversation already taking place in the customer’s mind.” — Robert Collier This is one of the best quotes for anyone who wants someone else’s business. Need local examples? Circles.Life Grab (Taxi) Everyone was getting tired of the shit the big boys were doling out to their customers: Us. At the back of
A Successful Florist Doesn’t Sell Flowers
Tuesday, 31 January 2017
A successful florist doesn’t sell flowers. What does she sell, then? She sells The Outcome that a bouquet of flowers could give you on Valentine’s Day, or marriage proposals. Ditto for a good interior design and renovation contractor. He’s not selling you some cupboards and stuff. He’s selling you the idea of being a house-proud
PIC Claim for Websites – What They Don’t Tell You
Monday, 02 January 2017
As a small to medium business owner, you may have had quite a few people trying to sell you a new website. And telling you that you can claim PIC (Productivity, Innovation Credit) for it. Here’s what they don’t tell you: – Your spanking new $5k website probably won’t make you any money. From experience,
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