A Successful Florist Doesn’t Sell Flowers
Tuesday, 31 January 2017
by Theo De Roza - Direct Response Copywriter Singapore
A successful florist doesn’t sell flowers. What does she sell, then? She sells The Outcome that a bouquet of flowers could give you on Valentine’s Day, or marriage proposals. Ditto for a good interior design and renovation contractor. He’s not selling you some cupboards and stuff. He’s selling you the idea of being a house-proud
What To Do In a Negative SEO Attack
Tuesday, 17 January 2017
by Theo De Roza - Direct Response Copywriter Singapore
Here’s what to do if you’re experiencing a Negative SEO attack, as shared by Kelly Brind, in Bushra Azhar’s 60 Second Persuasion Facebook group. Kelly’s reply to someone asking for help: “Hey guys, sorry to hear this has happened to you… a few suggestions for you. 1. (you could already know this but just in case)
- Published in Guides and Tips, How To
PIC Claim for Websites – What They Don’t Tell You
Monday, 02 January 2017
by Theo De Roza - Direct Response Copywriter Singapore
As a small to medium business owner, you may have had quite a few people trying to sell you a new website. And telling you that you can claim PIC (Productivity, Innovation Credit) for it. Here’s what they don’t tell you: – Your spanking new $5k website probably won’t make you any money. From experience,