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October 26, 2026

Tag: Marketing

You are the average of the company you keep

Friday, 07 June 2019 by Theo De Roza - Direct Response Copywriter Singapore
Y’know the saying how you’re the average of the company you keep? Here’s an idea for you… subscribe to Facebook groups which interest you, and are filled with people who are way more experienced and cleverer than you, plus also doing things you wouldn’t have dreamt of. You can learn a lot of things from
  • Published in Business, Guides and Tips, Ideas
Tagged under: Business, Copywriting, Marketing, Sales

Dear Local Retail Store, Here’s Why You Suck and Amazon Is The Best

Friday, 31 May 2019 by Theo De Roza - Direct Response Copywriter Singapore
I think you can consider this a rant, but do hear me out before you click away in disgust and roast me.Most of you know I love books, and I like to support local as much as I can, especially brick and mortar retail stores. Also because I know they have it much tougher than
  • Published in Business, Marketing
Tagged under: Business, Email Marketing, Marketing, Singapore, SME Marketing
Do you make these mistakes in love or your business’ marketing?

Do you make these mistakes in love or your business’ marketing?

Tuesday, 08 May 2018 by Theo De Roza - Direct Response Copywriter Singapore
Do you make these mistakes in love or your business’ marketing? Can you relate with Anonymous in the picture below? Did everything you could, was Mr Noice Guy etc, but the girl still chose SOMEONE ELSE over you?   It’s the same with marketing, isn’t it? You GIVE AWAY free content, free advice, free service,
  • Published in Business, Marketing
Tagged under: Marketing, SME Marketing

SEO Review by Kayson Chan of Snacky & Crisps

Monday, 23 April 2018 by Theo De Roza - Direct Response Copywriter Singapore
“Theo not only delivers, but he had made a great impact on my marketing plans and decisions. He not only converts my page viewers to my customers, but also converts me to act and think like a consumer. Try him, he’s amazing!” – Kayson Chan, Co-founder of Snacky & Crisps
  • Published in Testimonials
Tagged under: Marketing, Marketing Copywriter, Review, SEO, SME Marketing

“If You Could Relive Your School Days, What Would You Have Done Differently?”

Sunday, 21 January 2018 by Theo De Roza - Direct Response Copywriter Singapore
This was a question posed by Singapore’s Ministry of Education in their Facebook post on Jan 6th 2018 In the video, Minister Ng Chee Meng said that he’d put more effort into learning his mother tongue… But here’s what I’d do if I could relive my school days: I’ll learn practical stuff like sales, marketing
  • Published in Marketing, Copywriting, Sales
Tagged under: Copywriting, Marketing, Sales, Singapore

13 Observations SME Owners Can Put To Practice Now To Do Better Than Your Rival

Monday, 18 December 2017 by Theo De Roza - Direct Response Copywriter Singapore
13 helpful observations for SME owners to do better than your rival… From someone who has worked in a couple of SMEs: 1) Get your sales script recorded down, especially if you have a good or top salesman who seems to sell very well. Why? Because, chances are, you can replicate his script with similar
  • Published in Business, Guides and Tips, Marketing, Sales
Tagged under: Marketing, Sales, Singapore, SME Marketing

45 Recommended Copywriting and Marketing Books

Tuesday, 26 September 2017 by Theo De Roza - Direct Response Copywriter Singapore
Why a list of recommended copywriting books mixed with marketing ones together? If you’ve noticed, the pro direct response copywriters like Drayton Bird, Robert W. Bly, Herschel Gordon Lewis and Steve Slaunwhite, just to name a few, are all expert marketers. When I was researching which titles to buy, I found that advertising, copywriting and marketing all
  • Published in Copywriting, Marketing
Tagged under: Books, Copywriting, Direct response, List, Marketing
Cervelo S5 Gokiso

How to sell the Cervélo S5 with Gokiso wheels

Saturday, 01 October 2016 by Theo De Roza - Direct Response Copywriter Singapore
How To Sell The Cervélo S5 with Gokiso wheels During my time selling Cervélo bikes at the shop, I sold quite a few of the S5 with the very fantastic Gokiso wheels. Naturally, there is bound to be some caution experienced by the customer in spending that kind of money. One reason is that they
  • Published in Guides and Tips, Marketing, Sales
Tagged under: Marketing, Retail, Sales, Singapore

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