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February 22, 2023

Month: January 2018

Ever Seen Someone Who Wants To Cross The Road, But Doesn’t Press The Button?

Sunday, 21 January 2018 by Theo De Roza - Direct Response Copywriter Singapore
Have you ever seen someone who wants to cross the road, but doesn’t press the button for the green man to appear when the lights change? Do you think it’s the same with many ads or website content that you can see almost everywhere? They stand there looking like they want customers, but don’t ask
  • Published in Marketing, Sales
Tagged under: Direct response copywriting, Singapore, Website, Website Copywriting

“If You Could Relive Your School Days, What Would You Have Done Differently?”

Sunday, 21 January 2018 by Theo De Roza - Direct Response Copywriter Singapore
This was a question posed by Singapore’s Ministry of Education in their Facebook post on Jan 6th 2018 In the video, Minister Ng Chee Meng said that he’d put more effort into learning his mother tongue… But here’s what I’d do if I could relive my school days: I’ll learn practical stuff like sales, marketing
  • Published in Marketing, Copywriting, Sales
Tagged under: Copywriting, Marketing, Sales, Singapore

Here’s Why You Might Be Told Not To Run Updates On Your New Website

Monday, 15 January 2018 by Theo De Roza - Direct Response Copywriter Singapore
I think my first brush with a WordPress-based website was probably in 2010, when I was in St Luke’s? I think back then, we got a new website thanks to some grants… And I still recall somewhat clearly, during the training, that we were warned not to update the website, lest it crashes etc. I
  • Published in Guides and Tips, WordPress
Tagged under: Tips, Website, WordPress

A Spot of Trouble Over Christmas… And What To Avoid

Sunday, 07 January 2018 by Theo De Roza - Direct Response Copywriter Singapore
Drayton Bird had a bit of trouble with his websites over the Christmas and New Year holidays, thanks to some hosting problems… And his www.AskDrayton.com and www.DraytonBird.com websites were down, and strangely, redirected to a totally different site. Anyway, turns out that he was using a host company that’s now owned by EIG. Not sure
  • Published in Guides and Tips, WordPress
Tagged under: Drayton Bird, EIG, Hosting, Siteground, Website, WordPress

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