“The Golden Age of advertising is over!”
Friday, 08 November 2019
Haven’t really posted about new old books on marketing or advertising I’ve found lately, but here’s my latest old book! 😂 If you must know, I used to get people telling me that old books on advertising and selling are useless and that the “golden age of advertising is over”… But do tell me again
- Published in Direct Marketing, Copywriting
Copywriting Review by Iyan Librata
Thursday, 13 December 2018
“Working with Theo has been an absolute pleasure. He is attentive to my requirements and helped me to create a better copy for my proposals. He is highly recommended for his prompt communication and excellent copywriting skills” – Iyan Librata
- Published in Testimonials, Copywriting
“If You Could Relive Your School Days, What Would You Have Done Differently?”
Sunday, 21 January 2018
This was a question posed by Singapore’s Ministry of Education in their Facebook post on Jan 6th 2018 In the video, Minister Ng Chee Meng said that he’d put more effort into learning his mother tongue… But here’s what I’d do if I could relive my school days: I’ll learn practical stuff like sales, marketing
- Published in Marketing, Copywriting, Sales
Copywriting Review by Vanessa Wong of Math With Van
Friday, 03 November 2017
“ Yes Theo De Roza is a very good copywriter! A very friendly and helpful guy. Go engage his service! Highly recommended!” “ I recommend because you are good, no need to thank me. Thank yourself for all the good deeds you have done! I only remember what you have done 🙂” by Vanessa Wong
- Published in Testimonials, Copywriting
Copywriting Review by Jacob Li of Webnatics
Saturday, 25 March 2017
“I am really grateful for Mr Theo’s service in helping me to draft emails to garner the interest of others to schedule a meeting for me to share about Google Adwords. This eventually leads to a productive meeting where we fulfilled the requirements of the client, resulting in the client starting Google Adwords with us.
- Published in Copywriting, Testimonials
Titans of Direct Response – Every Copywriter’s Must-Have
Friday, 24 March 2017
Titans of Direct Response ‘s online sales (landing?) page took me about an hour to read, which made me wonder why! After printing it, turns out it’s 63 pages long… Which is about right, since I normally read at one page per minute. What’s being sold isn’t cheap, which explains the length of the page and superb
- Published in Copywriting, Direct Marketing
Copywriting: “How do you know whether that will work?”
Wednesday, 15 March 2017
‘Most of us who write letters to raise funds – or to sell products or services, for that matter – have a one-word answer to the question “How do you know whether that will work?” Test.’ – Mal Warwick Sometimes even the change of a single word increases sales by a lot more. It doesn’t
- Published in Copywriting
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