How Can You, As a Parent, Retire Sooner?
Thursday, 31 October 2019
Attending Robert Kiyosaki’s lunchtime chat session last week was quite interesting… Gleaned a number of insights which I found agreeable… But as a parent, this is what has been on my mind for at least a year, and worries me. Schools, perhaps all the way up to tertiary (or even uni?), don’t teach their students
- Published in Ideas
Dear Local Retail Store, Here’s Why You Suck and Amazon Is The Best
Friday, 31 May 2019
I think you can consider this a rant, but do hear me out before you click away in disgust and roast me.Most of you know I love books, and I like to support local as much as I can, especially brick and mortar retail stores. Also because I know they have it much tougher than
“Become a social media guru in 2 days!”
Tuesday, 14 May 2019
Think you can become a social media guru in 2 days? Take one of the typical copywriting courses available locally for example… It’s also 2 days long at about $900. BUT, it takes more than 7 days to learn how to write good headlines alone. In fact, maybe try a month or a lifetime to
- Published in Guides and Tips, Marketing
Website and Marketing Review by Mark Aikiriza of Watalii Safaris
Sunday, 11 March 2018
“Incredibly professional yet relational and generous, best describes Theo! Through a friend who had been exceptionally served by Theo, we met and discussed my business’s website and marketing needs. He was able to quickly identify the shortcomings, offer immediate assistance and provided guidance on how to effectively achieve the much desired results! I delightedly recommend
- Published in Testimonials
Think You Can Trust Surveys?
Tuesday, 13 February 2018
Think you can trust surveys? I’m gonna tell you that most people don’t know what they want. If you want to know what they want, see what they’ll commit to. One way to do that is to ask for the sale. Example: Ask your lady friend what kind of guy she likes and wants. Got
Ever Seen Someone Who Wants To Cross The Road, But Doesn’t Press The Button?
Sunday, 21 January 2018
Have you ever seen someone who wants to cross the road, but doesn’t press the button for the green man to appear when the lights change? Do you think it’s the same with many ads or website content that you can see almost everywhere? They stand there looking like they want customers, but don’t ask
“If You Could Relive Your School Days, What Would You Have Done Differently?”
Sunday, 21 January 2018
This was a question posed by Singapore’s Ministry of Education in their Facebook post on Jan 6th 2018 In the video, Minister Ng Chee Meng said that he’d put more effort into learning his mother tongue… But here’s what I’d do if I could relive my school days: I’ll learn practical stuff like sales, marketing
- Published in Marketing, Copywriting, Sales
13 Observations SME Owners Can Put To Practice Now To Do Better Than Your Rival
Monday, 18 December 2017
13 helpful observations for SME owners to do better than your rival… From someone who has worked in a couple of SMEs: 1) Get your sales script recorded down, especially if you have a good or top salesman who seems to sell very well. Why? Because, chances are, you can replicate his script with similar
- Published in Business, Guides and Tips, Marketing, Sales