Email design for non-profits: Text emails vs Beautiful emails, which is better?
Friday, 29 April 2022
by Theo De Roza - Direct Response Copywriter Singapore
In case you wonder why I lean more towards text emails rather than beautifully-designed emails which use lots and lots of images, or with text within images (which also cannot be copy-pasted), this screenshot of an email I received from a non-profit shows why: Images are usually blocked by your recipient’s Yahoo/Google inbox, which means
- Published in Charity
Is your non-profit making this mistake with fundraising appeals?
Tuesday, 22 March 2022
by Theo De Roza - Direct Response Copywriter Singapore
Are there gaps – or is there a disconnect – with what your organisation wants, versus what your client (or even donor, if you’re a non-profit) will ultimately vote and decide with their wallets? I’ve come across posts of other people’s clients wanting them to change website copy and remove the word “clients”, or change
- Published in Charity
Charity Fundraising and Maslow’s Hierarchy of Needs
Friday, 20 August 2021
by Theo De Roza - Direct Response Copywriter Singapore
Something I’ve learnt from writing, publishing and observing charity fundraising campaigns… Usually campaigns which raise funds for the lower/lowest tiers of Maslow’s tend to do much better, because it is something that people have experienced, can understand, or relate to. For causes that fall in the middle, a campaign will likely only do better if
- Published in Charity