“The Golden Age of advertising is over!”
Friday, 08 November 2019
Haven’t really posted about new old books on marketing or advertising I’ve found lately, but here’s my latest old book! 😂 If you must know, I used to get people telling me that old books on advertising and selling are useless and that the “golden age of advertising is over”… But do tell me again
- Published in Direct Marketing, Copywriting
Titans of Direct Response – Every Copywriter’s Must-Have
Friday, 24 March 2017
Titans of Direct Response ‘s online sales (landing?) page took me about an hour to read, which made me wonder why! After printing it, turns out it’s 63 pages long… Which is about right, since I normally read at one page per minute. What’s being sold isn’t cheap, which explains the length of the page and superb
- Published in Copywriting, Direct Marketing
How do you become a better copywriter?
Friday, 24 February 2017
“How do you become a better copywriter?” This is a question I always ask myself, and I’ve found another great source for learning which you can also go for. Other than reading the books I’ve recommended, the other thing you can do for yourself is to get Titans of Direct Response here. You might notice
- Published in Copywriting, Direct Marketing, Guides and Tips