How do you become a better copywriter?
Friday, 24 February 2017
by Theo De Roza - Direct Response Copywriter Singapore
“How do you become a better copywriter?” This is a question I always ask myself, and I’ve found another great source for learning which you can also go for. Other than reading the books I’ve recommended, the other thing you can do for yourself is to get Titans of Direct Response here. You might notice
- Published in Copywriting, Direct Marketing, Guides and Tips
A Successful Florist Doesn’t Sell Flowers
Tuesday, 31 January 2017
by Theo De Roza - Direct Response Copywriter Singapore
A successful florist doesn’t sell flowers. What does she sell, then? She sells The Outcome that a bouquet of flowers could give you on Valentine’s Day, or marriage proposals. Ditto for a good interior design and renovation contractor. He’s not selling you some cupboards and stuff. He’s selling you the idea of being a house-proud
What To Do In a Negative SEO Attack
Tuesday, 17 January 2017
by Theo De Roza - Direct Response Copywriter Singapore
Here’s what to do if you’re experiencing a Negative SEO attack, as shared by Kelly Brind, in Bushra Azhar’s 60 Second Persuasion Facebook group. Kelly’s reply to someone asking for help: “Hey guys, sorry to hear this has happened to you… a few suggestions for you. 1. (you could already know this but just in case)
- Published in Guides and Tips, How To
PIC Claim for Websites – What They Don’t Tell You
Monday, 02 January 2017
by Theo De Roza - Direct Response Copywriter Singapore
As a small to medium business owner, you may have had quite a few people trying to sell you a new website. And telling you that you can claim PIC (Productivity, Innovation Credit) for it. Here’s what they don’t tell you: – Your spanking new $5k website probably won’t make you any money. From experience,
