© 2017 Theo De Roza. All rights reserved.

What To Do In a Negative SEO Attack

Here’s what to do if you’re experiencing a Negative SEO attack, as shared by Kelly Brind, in Bushra Azhar’s 60 Second Persuasion Facebook group. Kelly’s reply to someone asking for help: “Hey guys, sorry to hear this has happened to you… a few suggestions for you. 1. (you could already know this but just in case)
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PIC Claim for Websites – What They Don’t Tell You

As a small to medium business owner, you may have had quite a few people trying to sell you a new website. And telling you that you can claim PIC (Productivity, Innovation Credit) for it. Here’s what they don’t tell you: – Your spanking new $5k website probably won’t make you any money. From experience,
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How To Get Smart Notifications on Garmin Fenix 3 HR from Xiaomi Mi Max

Here’s how to get your smart notifications to work from your spanking new Xiaomi Mi Max phone (gawd, I love its display size!) to sync and display on your Garmin Fenix 3 HR! I struggled quite a bit to get it done, cus Xiaomi’s MIUI automatically switched off the Garmin Connect’s Smart Notifications no matter what I
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On “business buzz words and marketing clichés”

Here’s a gem by Steve Harrison, on “business buzz words and marketing clichés”: “If you tend to talk in business buzz words and marketing clichés, try not to – they betray the fact that you don’t really know what you’re talking about. If you can’t stop, then at least keep them out of your writing.

One Of The Best Ways To Prevent Sales…

One of the best ways to prevent sales is to use LOTS of marketing jargon and do your very best to sound like an a-hole at the same time. Don’t believe me? See what Drayton Bird has to say here.

How Many Contact Forms Should You Put In Your Website?

How many contact forms should you put in your website? One? Two? More? Bro tip for folks who’re running/building their own website… Put email contact forms on EVERY (product/brand/sales) page. My rationale behind this is to make it as easy as possible for people to send you an enquiry. This is also to remove the
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Cold Comfort from a Chief Marketing Officer

This evening, my wife received a letter from a Chief Marketing Officer of an insurance company, that leaves her none the wiser, is quite possibly near hopeless at selling, and gives, what I feel, “cold comfort”. My wife, upon reading, remarked, “So, is it going to lapse or continue? What do they want me to do?” The letter, as
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2 Things I’ve Learnt About Business Pitfalls

2 Things I’ve Learnt About Business Pitfalls, By Observing Other People’s Mistakes The Disappearing Act If it’s your business, you can’t let it run on autopilot and disappear, or not be around as the boss. Look at 1Market with Chef Wan’s name on it. What happened? He wasn’t around, so chefs did as they pleased and
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Selling Copy vs Style Copy

“13. Selling copy vs style copy. Style copy is flowery language and unsubstantiated claims. Selling copy is simple and proves claims. Caples said, “Advertisers who can trace the sales results from their ads use selling copy.” One of (John) Caples’ top 20 methods for writing copy that sells. From Brian Kurtz and Craig Simpson’s new
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