Is your non-profit making this mistake with fundraising appeals?
Tuesday, 22 March 2022
Are there gaps – or is there a disconnect – with what your organisation wants, versus what your client (or even donor, if you’re a non-profit) will ultimately vote and decide with their wallets? I’ve come across posts of other people’s clients wanting them to change website copy and remove the word “clients”, or change
- Published in Charity
Charity Fundraising and Maslow’s Hierarchy of Needs
Friday, 20 August 2021
Something I’ve learnt from writing, publishing and observing charity fundraising campaigns… Usually campaigns which raise funds for the lower/lowest tiers of Maslow’s tend to do much better, because it is something that people have experienced, can understand, or relate to. For causes that fall in the middle, a campaign will likely only do better if
- Published in Charity