Email design for non-profits: Text emails vs Beautiful emails, which is better?

In case you wonder why I lean more towards text emails rather than beautifully-designed emails which use lots and lots of images, or with text within images (which also cannot be copy-pasted), this screenshot of an email I received from a non-profit shows why: Images are usually blocked by your recipient’s Yahoo/Google inbox, which means
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Is your non-profit making this mistake with fundraising appeals?

Are there gaps – or is there a disconnect – with what your organisation wants, versus what your client (or even donor, if you’re a non-profit) will ultimately vote and decide with their wallets? I’ve come across posts of other people’s clients wanting them to change website copy and remove the word “clients”, or change
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Charity Fundraising and Maslow’s Hierarchy of Needs

Something I’ve learnt from writing, publishing and observing charity fundraising campaigns… Usually campaigns which raise funds for the lower/lowest tiers of Maslow’s tend to do much better, because it is something that people have experienced, can understand, or relate to. For causes that fall in the middle, a campaign will likely only do better if
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10 Online Fundraising Tips

Some tips to get you started on your online fundraising campaign to raise more funds for your cause! As an online fundraising copywriter (who has raised more than $1.3m over the first 8 months of 2020 for the charity I work with) here are some things I advise you having in your campaign: Photos and
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Ten Ways to Get Sponsorship

Recently, I had a friend share with me how a company wanted her to sponsor something towards them, but that it was only a one way process where all the benefits goes to them, and nothing of value or worth goes towards her. Naturally, she didn’t give them anything. Whether you’re a company or an
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