Email design for non-profits: Text emails vs Beautiful emails, which is better?
Friday, 29 April 2022
by Theo De Roza - Direct Response Copywriter Singapore
In case you wonder why I lean more towards text emails rather than beautifully-designed emails which use lots and lots of images, or with text within images (which also cannot be copy-pasted), this screenshot of an email I received from a non-profit shows why: Images are usually blocked by your recipient’s Yahoo/Google inbox, which means
- Published in Charity
Dear Local Retail Store, Here’s Why You Suck and Amazon Is The Best
Friday, 31 May 2019
by Theo De Roza - Direct Response Copywriter Singapore
I think you can consider this a rant, but do hear me out before you click away in disgust and roast me.Most of you know I love books, and I like to support local as much as I can, especially brick and mortar retail stores. Also because I know they have it much tougher than
[FREE] 3 Ways To Make Your Emails More Personal Instantly
Sunday, 17 December 2017
by Theo De Roza - Direct Response Copywriter Singapore
How To Make Your Emails More Personal Instantly, Without Having To Be a Copywriting Pro Ever wondered why no one seems to be responding to your emails, despite your best efforts? There are quite a number of reasons, and one of them could be because the one receiving your email doesn’t feel “warmed up”. Or
- Published in Guides and Tips, How To