Charity Fundraising and Maslow’s Hierarchy of Needs
Friday, 20 August 2021
by Theo De Roza - Direct Response Copywriter Singapore
Something I’ve learnt from writing, publishing and observing charity fundraising campaigns… Usually campaigns which raise funds for the lower/lowest tiers of Maslow’s tend to do much better, because it is something that people have experienced, can understand, or relate to. For causes that fall in the middle, a campaign will likely only do better if
- Published in Charity