Website and SEO Copywriting Review by Rachel Lim of NZ Sheep Milk Singapore
Friday, 02 June 2017
“I just want to say thank you to Theo for his help in hosting and setting up my website for me. I’m a noob when it comes to this but Theo was a great help and offered clear good advices when I need to set up my business website. I don’t know how he do
- Published in Testimonials
Copywriting Review by Jacob Li of Webnatics
Saturday, 25 March 2017
“I am really grateful for Mr Theo’s service in helping me to draft emails to garner the interest of others to schedule a meeting for me to share about Google Adwords. This eventually leads to a productive meeting where we fulfilled the requirements of the client, resulting in the client starting Google Adwords with us.
- Published in Copywriting, Testimonials
Copywriting: “How do you know whether that will work?”
Wednesday, 15 March 2017
‘Most of us who write letters to raise funds – or to sell products or services, for that matter – have a one-word answer to the question “How do you know whether that will work?” Test.’ – Mal Warwick Sometimes even the change of a single word increases sales by a lot more. It doesn’t
- Published in Copywriting
How do you become a better copywriter?
Friday, 24 February 2017
“How do you become a better copywriter?” This is a question I always ask myself, and I’ve found another great source for learning which you can also go for. Other than reading the books I’ve recommended, the other thing you can do for yourself is to get Titans of Direct Response here. You might notice
- Published in Copywriting, Direct Marketing, Guides and Tips
How Many Contact Forms Should You Put In Your Website?
Wednesday, 02 November 2016
How many contact forms should you put in your website? One? Two? More? Bro tip for folks who’re running/building their own website… Put email contact forms on EVERY (product/brand/sales) page. My rationale behind this is to make it as easy as possible for people to send you an enquiry. This is also to remove the
- Published in Guides and Tips, Marketing, Sales
Cold Comfort from a Chief Marketing Officer
Thursday, 27 October 2016
This evening, my wife received a letter from a Chief Marketing Officer of an insurance company, that leaves her none the wiser, is quite possibly near hopeless at selling, and gives, what I feel, “cold comfort”. My wife, upon reading, remarked, “So, is it going to lapse or continue? What do they want me to do?” The letter, as
- Published in Copywriting, Marketing, Sales
Selling Copy vs Style Copy
Wednesday, 05 October 2016
“13. Selling copy vs style copy. Style copy is flowery language and unsubstantiated claims. Selling copy is simple and proves claims. Caples said, “Advertisers who can trace the sales results from their ads use selling copy.” One of (John) Caples’ top 20 methods for writing copy that sells. From Brian Kurtz and Craig Simpson’s new
- Published in Copywriting, Marketing
Are Copywriting Courses in Singapore Worth Taking?
Sunday, 25 September 2016
Are copywriting courses in Singapore worth taking? This was a question I asked myself not too long ago. One incentive was because of the Singapore government’s SkillsFuture Credit scheme, which is aimed to “enable all Singaporeans to develop to their fullest potential, as well as realise their aspirations by taking advantage of a wide range of opportunities.” If
- Published in Copywriting, Guides and Tips, Marketing
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