On “business buzz words and marketing clichés”

Here’s a gem by Steve Harrison, on “business buzz words and marketing clichés”: “If you tend to talk in business buzz words and marketing clichés, try not to – they betray the fact that you don’t really know what you’re talking about. If you can’t stop, then at least keep them out of your writing.

One Of The Best Ways To Prevent Sales…

One of the best ways to prevent sales is to use LOTS of marketing jargon and do your very best to sound like an a-hole at the same time. Don’t believe me? See what Drayton Bird has to say here.

How Many Contact Forms Should You Put In Your Website?

How many contact forms should you put in your website? One? Two? More? Bro tip for folks who’re running/building their own website… Put email contact forms on EVERY (product/brand/sales) page. My rationale behind this is to make it as easy as possible for people to send you an enquiry. This is also to remove the
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Cold Comfort from a Chief Marketing Officer

This evening, my wife received a letter from a Chief Marketing Officer of an insurance company, that leaves her none the wiser, is quite possibly near hopeless at selling, and gives, what I feel, “cold comfort”. My wife, upon reading, remarked, “So, is it going to lapse or continue? What do they want me to do?” The letter, as
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Cervelo S5 Gokiso

How to sell the Cervélo S5 with Gokiso wheels

How To Sell The Cervélo S5 with Gokiso wheels During my time selling Cervélo bikes at the shop, I sold quite a few of the S5 with the very fantastic Gokiso wheels. Naturally, there is bound to be some caution experienced by the customer in spending that kind of money. One reason is that they
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Peter Hargreaves on Writing Marketing Literature

“The only thing I knew about writing marketing literature was something that I had read and committed to memory: never talk about yourself, concentrate on the reader. Don’t waste time introducing your service, telling people who you are and what you are doing. People are just not interested. Tell them what you will do for

How To Make A $530 Sale In 5 Minutes

Something that I’ll note down myself too, since it sold to a “market” aware of the product but doesn’t know what it does. Useful for me to convert how I sell and what I said into salesmanship in print. This is what I did within 10 minutes of opening shop. 1. Tell what it does,
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