Selling Copy vs Style Copy

“13. Selling copy vs style copy. Style copy is flowery language and unsubstantiated claims. Selling copy is simple and proves claims. Caples said, “Advertisers who can trace the sales results from their ads use selling copy.” One of (John) Caples’ top 20 methods for writing copy that sells. From Brian Kurtz and Craig Simpson’s new
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Cervelo S5 Gokiso

How to sell the Cervélo S5 with Gokiso wheels

How To Sell The Cervélo S5 with Gokiso wheels During my time selling Cervélo bikes at the shop, I sold quite a few of the S5 with the very fantastic Gokiso wheels. Naturally, there is bound to be some caution experienced by the customer in spending that kind of money. One reason is that they
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Are Copywriting Courses in Singapore Worth Taking?

Are copywriting courses in Singapore worth taking? This was a question I asked myself not too long ago. One incentive was because of the Singapore government’s SkillsFuture Credit scheme, which is aimed to “enable all Singaporeans to develop to their fullest potential, as well as realise their aspirations by taking advantage of a wide range of opportunities.” If
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Peter Hargreaves on Writing Marketing Literature

“The only thing I knew about writing marketing literature was something that I had read and committed to memory: never talk about yourself, concentrate on the reader. Don’t waste time introducing your service, telling people who you are and what you are doing. People are just not interested. Tell them what you will do for

How To Make A $530 Sale In 5 Minutes

Something that I’ll note down myself too, since it sold to a “market” aware of the product but doesn’t know what it does. Useful for me to convert how I sell and what I said into salesmanship in print. This is what I did within 10 minutes of opening shop. 1. Tell what it does,
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