“Always enter the conversation already taking place in the customer’s mind.”
Thursday, 13 July 2017
“Always enter the conversation already taking place in the customer’s mind.” — Robert Collier This is one of the best quotes for anyone who wants someone else’s business. Need local examples? Circles.Life Grab (Taxi) Everyone was getting tired of the shit the big boys were doling out to their customers: Us. At the back of
20 Questions To Ask Yourself To Help People Choose You and Your Business
Wednesday, 12 July 2017
Have trouble getting sales, defining or refining your business? Here are 20 questions to help you know yourself better. 1) Are you unique? 2) Are you cheaper? (Note that the bargain basement is a very uncomfortable place to be) 3) Are you quicker? 4) Are you better value? 5) Are you safer? 6) Are you
- Published in Marketing, Guides and Tips
A Successful Florist Doesn’t Sell Flowers
Tuesday, 31 January 2017
A successful florist doesn’t sell flowers. What does she sell, then? She sells The Outcome that a bouquet of flowers could give you on Valentine’s Day, or marriage proposals. Ditto for a good interior design and renovation contractor. He’s not selling you some cupboards and stuff. He’s selling you the idea of being a house-proud
PIC Claim for Websites – What They Don’t Tell You
Monday, 02 January 2017
As a small to medium business owner, you may have had quite a few people trying to sell you a new website. And telling you that you can claim PIC (Productivity, Innovation Credit) for it. Here’s what they don’t tell you: – Your spanking new $5k website probably won’t make you any money. From experience,
On “business buzz words and marketing clichés”
Monday, 12 December 2016
Here’s a gem by Steve Harrison, on “business buzz words and marketing clichés”: “If you tend to talk in business buzz words and marketing clichés, try not to – they betray the fact that you don’t really know what you’re talking about. If you can’t stop, then at least keep them out of your writing.
One Of The Best Ways To Prevent Sales…
Friday, 11 November 2016
One of the best ways to prevent sales is to use LOTS of marketing jargon and do your very best to sound like an a-hole at the same time. Don’t believe me? See what Drayton Bird has to say here.
How Many Contact Forms Should You Put In Your Website?
Wednesday, 02 November 2016
How many contact forms should you put in your website? One? Two? More? Bro tip for folks who’re running/building their own website… Put email contact forms on EVERY (product/brand/sales) page. My rationale behind this is to make it as easy as possible for people to send you an enquiry. This is also to remove the
- Published in Guides and Tips, Marketing, Sales
Cold Comfort from a Chief Marketing Officer
Thursday, 27 October 2016
This evening, my wife received a letter from a Chief Marketing Officer of an insurance company, that leaves her none the wiser, is quite possibly near hopeless at selling, and gives, what I feel, “cold comfort”. My wife, upon reading, remarked, “So, is it going to lapse or continue? What do they want me to do?” The letter, as
- Published in Copywriting, Marketing, Sales