How do you become a better copywriter?
Friday, 24 February 2017
“How do you become a better copywriter?” This is a question I always ask myself, and I’ve found another great source for learning which you can also go for. Other than reading the books I’ve recommended, the other thing you can do for yourself is to get Titans of Direct Response here. You might notice
- Published in Copywriting, Direct Marketing, Guides and Tips
Cold Comfort from a Chief Marketing Officer
Thursday, 27 October 2016
This evening, my wife received a letter from a Chief Marketing Officer of an insurance company, that leaves her none the wiser, is quite possibly near hopeless at selling, and gives, what I feel, “cold comfort”. My wife, upon reading, remarked, “So, is it going to lapse or continue? What do they want me to do?” The letter, as
- Published in Copywriting, Marketing, Sales
Selling Copy vs Style Copy
Wednesday, 05 October 2016
“13. Selling copy vs style copy. Style copy is flowery language and unsubstantiated claims. Selling copy is simple and proves claims. Caples said, “Advertisers who can trace the sales results from their ads use selling copy.” One of (John) Caples’ top 20 methods for writing copy that sells. From Brian Kurtz and Craig Simpson’s new
- Published in Copywriting, Marketing
Are Copywriting Courses in Singapore Worth Taking?
Sunday, 25 September 2016
Are copywriting courses in Singapore worth taking? This was a question I asked myself not too long ago. One incentive was because of the Singapore government’s SkillsFuture Credit scheme, which is aimed to “enable all Singaporeans to develop to their fullest potential, as well as realise their aspirations by taking advantage of a wide range of opportunities.” If
- Published in Copywriting, Guides and Tips, Marketing
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