“The Golden Age of advertising is over!”
Friday, 08 November 2019
Haven’t really posted about new old books on marketing or advertising I’ve found lately, but here’s my latest old book! 😂 If you must know, I used to get people telling me that old books on advertising and selling are useless and that the “golden age of advertising is over”… But do tell me again
- Published in Direct Marketing, Copywriting
How Can You, As a Parent, Retire Sooner?
Thursday, 31 October 2019
Attending Robert Kiyosaki’s lunchtime chat session last week was quite interesting… Gleaned a number of insights which I found agreeable… But as a parent, this is what has been on my mind for at least a year, and worries me. Schools, perhaps all the way up to tertiary (or even uni?), don’t teach their students
- Published in Ideas
This one’s on “Branding”.
Wednesday, 23 October 2019
True story. Was chatting with a friend today, and he shared how a member of his team had trouble getting a vendor/partner to go ahead with longer content… Why? Because the partner (vendor?) insisted that shorter content was better… But it was only “better” because all they had been doing up till that point was
- Published in Sales
How To Get Full Steering Throw with Spektrum AVC
Sunday, 30 June 2019
Hello there, fellow-Spektrum user! I installed the Spektrum system (DX5 Pro and SRS6000 receiver) on my HoBao Hyper VS buggy some months ago, and was puzzled by the severely limited steering throw I got with the Spektrum system, compared to the much cheaper radio system that my HoBao RTR kit came with… After setting the
- Published in Guides and Tips, How To, Tech
How to unbrick Mi Home Security Camera 360° 1080P (MJSXJ02CM) with Firmware
Monday, 10 June 2019
Hi friend! If you recently bricked your Mi Home Security Camera 360°, here’s how to unbrick it, together with downloads to the firmware file(s) you’ll need. I actually managed to brick two of mine about a week ago. One through my own fault, when I tried to update it through the Mi Home app, but
- Published in Tech, Guides and Tips, How To
You are the average of the company you keep
Friday, 07 June 2019
Y’know the saying how you’re the average of the company you keep? Here’s an idea for you… subscribe to Facebook groups which interest you, and are filled with people who are way more experienced and cleverer than you, plus also doing things you wouldn’t have dreamt of. You can learn a lot of things from
- Published in Business, Guides and Tips, Ideas
Dear Local Retail Store, Here’s Why You Suck and Amazon Is The Best
Friday, 31 May 2019
I think you can consider this a rant, but do hear me out before you click away in disgust and roast me.Most of you know I love books, and I like to support local as much as I can, especially brick and mortar retail stores. Also because I know they have it much tougher than
“Become a social media guru in 2 days!”
Tuesday, 14 May 2019
Think you can become a social media guru in 2 days? Take one of the typical copywriting courses available locally for example… It’s also 2 days long at about $900. BUT, it takes more than 7 days to learn how to write good headlines alone. In fact, maybe try a month or a lifetime to
- Published in Guides and Tips, Marketing