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“13. Selling copy vs style copy. Style copy is flowery language and unsubstantiated claims. Selling copy is simple and proves claims. Caples said, “Advertisers who can trace the sales results from their ads use selling copy.” One of (John) Caples’ top 20 methods for writing copy that sells. From Brian Kurtz and Craig Simpson’s new
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Cervelo S5 Gokiso
How To Sell The Cervélo S5 with Gokiso wheels During my time selling Cervélo bikes at the shop, I sold quite a few of the S5 with the very fantastic Gokiso wheels. Naturally, there is bound to be some caution experienced by the customer in spending that kind of money. One reason is that they
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Are copywriting courses in Singapore worth taking? This was a question I asked myself not too long ago. One incentive was because of the Singapore government’s SkillsFuture Credit scheme, which is aimed to “enable all Singaporeans to develop to their fullest potential, as well as realise their aspirations by taking advantage of a wide range of opportunities.” If
Hi there, fellow freelancer! Here’re are some tips for you, especially if you’re just starting out! After all, what better way to make some extra cash as a student, or to supplement your day job’s income? Without further ado… Tips I Wish Someone Told Me When I Started Out As a New Freelancer – If
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“The only thing I knew about writing marketing literature was something that I had read and committed to memory: never talk about yourself, concentrate on the reader. Don’t waste time introducing your service, telling people who you are and what you are doing. People are just not interested. Tell them what you will do for
Something that I’ll note down myself too, since it sold to a “market” aware of the product but doesn’t know what it does. Useful for me to convert how I sell and what I said into salesmanship in print. This is what I did within 10 minutes of opening shop. 1. Tell what it does,
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How and where to get recognition… …and other warm fuzzy feelings that you might like too! As you can see, I like photography, and have dabbled in it for quite a bit. Joined a few competitions, placed as finalist in some – but this post isn’t really about me, so I won’t talk much about
Recently, I had a friend share with me how a company wanted her to sponsor something towards them, but that it was only a one way process where all the benefits goes to them, and nothing of value or worth goes towards her. Naturally, she didn’t give them anything. Whether you’re a company or an
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