Ad Headlines On Togoparts


Tested 2 headlines for similar products on Togoparts, but both with the same body copy. Based on the tracking I did, people clicked the link in the copy:

– 11 times on “An Inexpensive Power Meter You’ll Love”

– 3 times on “The Fuss-Free Power Meter You’ll Love”

Which might mean that something which seems cheaper, appeals better than something that seems to give less trouble. Ha!


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