Copywriting: “How do you know whether that will work?”
Wednesday, 15 March 2017
‘Most of us who write letters to raise funds – or to sell products or services, for that matter – have a one-word answer to the question “How do you know whether that will work?” Test.’ – Mal Warwick Sometimes even the change of a single word increases sales by a lot more. It doesn’t
- Published in Copywriting
How do you become a better copywriter?
Friday, 24 February 2017
“How do you become a better copywriter?” This is a question I always ask myself, and I’ve found another great source for learning which you can also go for. Other than reading the books I’ve recommended, the other thing you can do for yourself is to get Titans of Direct Response here. You might notice
- Published in Copywriting, Direct Marketing, Guides and Tips
A Successful Florist Doesn’t Sell Flowers
Tuesday, 31 January 2017
A successful florist doesn’t sell flowers. What does she sell, then? She sells The Outcome that a bouquet of flowers could give you on Valentine’s Day, or marriage proposals. Ditto for a good interior design and renovation contractor. He’s not selling you some cupboards and stuff. He’s selling you the idea of being a house-proud
What To Do In a Negative SEO Attack
Tuesday, 17 January 2017
Here’s what to do if you’re experiencing a Negative SEO attack, as shared by Kelly Brind, in Bushra Azhar’s 60 Second Persuasion Facebook group. Kelly’s reply to someone asking for help: “Hey guys, sorry to hear this has happened to you… a few suggestions for you. 1. (you could already know this but just in case)
- Published in Guides and Tips, How To
PIC Claim for Websites – What They Don’t Tell You
Monday, 02 January 2017
As a small to medium business owner, you may have had quite a few people trying to sell you a new website. And telling you that you can claim PIC (Productivity, Innovation Credit) for it. Here’s what they don’t tell you: – Your spanking new $5k website probably won’t make you any money. From experience,
How To Get Smart Notifications on Garmin Fenix 3 HR from Xiaomi Mi Max
Thursday, 29 December 2016
Here’s how to get your smart notifications to work from your spanking new Xiaomi Mi Max phone (gawd, I love its display size!) to sync and display on your Garmin Fenix 3 HR! I struggled quite a bit to get it done, cus Xiaomi’s MIUI automatically switched off the Garmin Connect’s Smart Notifications no matter what I
- Published in Guides and Tips, How To
On “business buzz words and marketing clichés”
Monday, 12 December 2016
Here’s a gem by Steve Harrison, on “business buzz words and marketing clichés”: “If you tend to talk in business buzz words and marketing clichés, try not to – they betray the fact that you don’t really know what you’re talking about. If you can’t stop, then at least keep them out of your writing.
One Of The Best Ways To Prevent Sales…
Friday, 11 November 2016
One of the best ways to prevent sales is to use LOTS of marketing jargon and do your very best to sound like an a-hole at the same time. Don’t believe me? See what Drayton Bird has to say here.