Tuesday, 31 January 2017 by Theo De Roza - Direct Response Copywriter Singapore
A successful florist doesn’t sell flowers. What does she sell, then? She sells The Outcome that a bouquet of flowers could give you on Valentine’s Day, or marriage proposals. Ditto for a good interior design and renovation contractor. He’s not selling you some cupboards and stuff. He’s selling you the idea of being a house-proud
Tuesday, 17 January 2017 by Theo De Roza - Direct Response Copywriter Singapore
Here’s what to do if you’re experiencing a Negative SEO attack, as shared by Kelly Brind, in Bushra Azhar’s 60 Second Persuasion Facebook group. Kelly’s reply to someone asking for help: “Hey guys, sorry to hear this has happened to you… a few suggestions for you. 1. (you could already know this but just in case)
Monday, 02 January 2017 by Theo De Roza - Direct Response Copywriter Singapore
As a small to medium business owner, you may have had quite a few people trying to sell you a new website. And telling you that you can claim PIC (Productivity, Innovation Credit) for it. Here’s what they don’t tell you: – Your spanking new $5k website probably won’t make you any money. From experience,
Thursday, 29 December 2016 by Theo De Roza - Direct Response Copywriter Singapore
Here’s how to get your smart notifications to work from your spanking new Xiaomi Mi Max phone (gawd, I love its display size!) to sync and display on your Garmin Fenix 3 HR! I struggled quite a bit to get it done, cus Xiaomi’s MIUI automatically switched off the Garmin Connect’s Smart Notifications no matter what I
Monday, 12 December 2016 by Theo De Roza - Direct Response Copywriter Singapore
Here’s a gem by Steve Harrison, on “business buzz words and marketing clichés”: “If you tend to talk in business buzz words and marketing clichés, try not to – they betray the fact that you don’t really know what you’re talking about. If you can’t stop, then at least keep them out of your writing.
Friday, 11 November 2016 by Theo De Roza - Direct Response Copywriter Singapore
One of the best ways to prevent sales is to use LOTS of marketing jargon and do your very best to sound like an a-hole at the same time. Don’t believe me? See what Drayton Bird has to say here.
Wednesday, 02 November 2016 by Theo De Roza - Direct Response Copywriter Singapore
How many contact forms should you put in your website? One? Two? More? Bro tip for folks who’re running/building their own website… Put email contact forms on EVERY (product/brand/sales) page. My rationale behind this is to make it as easy as possible for people to send you an enquiry. This is also to remove the
Thursday, 27 October 2016 by Theo De Roza - Direct Response Copywriter Singapore
This evening, my wife received a letter from a Chief Marketing Officer of an insurance company, that leaves her none the wiser, is quite possibly near hopeless at selling, and gives, what I feel, “cold comfort”. My wife, upon reading, remarked, “So, is it going to lapse or continue? What do they want me to do?” The letter, as